XINRONGYANG made its debut at the Shanghai Hotel & Catering Expo under the theme "The Second Life."
We connected tea with flowers, fruits, vegetables, and spices - translating the latest tea beverage trends into visible, aromatic, and flavorful solutions for brand visitors.
Our pavilion featured a clean, color-block visual design, with dedicated zones for:
- Light Cream Tea Zone – 7 self-serve milk tea formulas
- Signature Bar Zone – a live counter experience with non-stop visitors
- Tea Odyssey & Flavor Lab – creative pairings and perfume-inspired tea blending that surprised every guest
A Taste Journey Across Cities
We explored the flavor codes of different cities - turning tea into a vehicle for a taste travel experience. Highlights included:
- Guangxi Jackfruit & Kiwi Ice
- Chaoshan Honey Orchid Lemon Tea
- Wuyi Rock Aroma Lemon Tea
- Cantonese-Style Turmeric & Guava Ice
- Southeast Asian Pandan Coconut Milkshake
Four Key Teas – Interpreting Spring/Summer Tea Base Trends
1. Thai Vanilla-Flavored Black Tea – Retro Comeback
- Rich tea body with high flavor identity
- Classic Thai milk tea is shifting from "sweet street style" to a balanced salty-sweet profile with premium tea base
- Poised to be the next flavor upgrade in the market
2. Camellia-Scented Green Tea – A Fresh Take on Floral Notes
- Uses a triple fragrance blend – camellia, magnolia, and gardenia
- Rich yet light, aromatic without being overpowering
- A new interpretation of camellia floral tea for the market
3. Jasmine silver needle – A Tool for Brand Premiumization
- Made from large-leaf Yunnan tea variety with prominent white tips
- Upgraded with a seven-scent infusion process
- Ideal for premium product lines and limited-edition offerings
4. Honey Orchid Dancong – Riding the Regional Craze
- One of the Ten Major Aroma Types of Chaoshan Dancong
- Poised to become the next big hit after "Duck Shit Aroma"
XINRONGYANG 2026 Spring-Summer Tea Program
We started from the consumer's perspective - tracing back to the real sensory connection between people and tea. From "The Second Life," we uncovered new possibilities for tea, allowing every brand visitor to taste and take away a Spring-Summer Tea Solution.
Four Key Innovation Directions
1. Stand Out with Aroma
We used premium aromatic ingredients - vetiver, green cardamom, pine nuts - to elevate the olfactory experience of tea, creating annual bestsellers with outstanding appearance, aroma, and flavor.
2. Fruit Meets Vegetable
Unlike previous years' mixed juice blends, this year we focused on single fruit + single vegetable combinations, highlighting the distinct character of each ingredient - with surprisingly delightful results.
Tea Flavor Lab's Star Creation – Watermelon & Taro Milkshake
- A surprisingly perfect match between watermelon and taro
- Delicate floral notes from Camellia-Scented Green Tea
- Three layers of texture in one cup - a truly stunning creation
3. Food & Beverage Fusion – Retro Flavors Revived
We combined everyday ingredients with adventurous ones - from common spices to trending novelty foods - to create bold new flavor profiles that feel both nostalgic and fresh.
Trending Novelty Ingredient – Blue Cheese & Sticky Rice Pu'er Tea
- Paired with fragrant sticky rice Pu'er
- A surprisingly mellow, rich, and refined flavor - far from its "dark cuisine" reputation
4. Diving Deep into the Ultimate Five Tastes
Exploring the full spectrum of flavor possibilities for new-style tea drinks.
Our Philosophy
The answer to tea trends lies in the simplest perception - letting consumers taste something truly good.
The tea base supports the flavor imagination; ingredients provide the source of inspiration. Every cup should have its own distinctive identity.
From Tea Garden to Tea Cup
From leaf to solution - XINRONGYANG stays true to its original purpose.
We think from the brand's perspective, develop flavors and solutions that end consumers truly appreciate, and grow together with our brand partners in an ever-changing market.
Looking ahead, XINRONGYANG will continue to strengthen its supply chain capabilities and service quality - walking hand in hand with our partners toward the future.
