Midsummer Mint Oolong Tea
1,Market dilemma: High homogenization of tea base, urgent demand for innovative tea base. Currently, in the new tea beverage market, jasmine tea accounts for 32.32% of the category share. The highly homogenized tea base has led brands into an internal competition dilemma. Summer has arrived, and consumers' demand for "coolness" is skyrocketing. A novel tea base that satisfies coolness and has memorable aroma and taste is urgently needed!
2,Cool herbal tea base may become a "hot summer" · Functional necessity: In high temperature weather, consumers have a significant demand for "cool and refreshing" and "perceptible cooling sensation". Traditional herbal tea (mint, honeysuckle) combined with traditional high aroma tea may become a new choice for consumers' healthy and cool summer.
3, Juntu Family's "Midsummer Mint Tea" has a novel tea base that helps promote the growth of summer tea drinks. The tea base gene: using Taiwanese soft branch oolong tea, the tea soup is sweet and fresh, with a natural floral and fruity aroma, providing a full tea feeling for the tea drink; ·Cool mint: Carefully selected green and thin lotus leaves, retaining natural cooling factors, instantly activating taste buds and cooling nerves upon entry; ·Nine processes to lock freshness: From tea picking to tea making, through nine precise processes from picking to blending, the tea leaves retain the active ingredients and mint freshness to the greatest extent possible. ·Sour Papaya "Best Partner": Paired with the 2025 "Explosive Red Sour Papaya", one bite is sour and refreshing, one bite is cool, easily book the "Top Summer Tea Drink"! Grass and grass based tea, with its dual attributes of "health+coolness", opens up new imaginative space for the summer tea beverage market. The emergence of Juntu's "Midsummer Mint Tea" is a breakthrough in the innovation of tea base, an essential gene for the growth of midsummer tea drinks, and a switch from "taste competition" to "tea base value competition".
