BLACK TEA
Shenzhen Tasting Exchange and Jianou North Garden Tribute Tea Promotion Event
Shenzhen, as a crucial tea distribution center and one of the leading markets in China, is an important window for Chinese tea to go global and expand into the world. It is also the main sales area for oolong tea in northern Fujian and an important node on the "Maritime Silk Road" of Wuyi tea.
Yili was founded in Shenzhen in 2007 and has been deeply involved in the tea industry for 18 years. As a representative of a tea enterprise, participating in this event is to implement the important instructions of General Secretary Xi Jinping's visit to Nanping regarding the coordinated development of the "three teas", integrate the brand with historical famous teas, optimize the marketing and circulation environment, and utilize the power of the brand to make good teas such as "Beiyuan Gongcha" known and loved by consumers.
Introduction to Beiyuan Tribute Tea
Unique quality, from the year 458 of the Imperial Tribute, irreplaceable
Beiyuan Tribute Tea
Beiyuan Gongcha is a historical famous tea produced in Jianou City. Originating in the Tang Dynasty and flourishing in the Song Dynasty, it went through the five dynasties of Min, Song, Yuan, and Ming, and lasted for 458 years of imperial tribute, creating an unprecedented golden age of dragon tea in the history of Chinese tea.
The production of Beiyuan tribute tea requires seven processes including tea picking, tea selection, tea steaming, tea pressing, tea grinding, tea making, and yellowing. The compressed Beiyuan tribute tea has a unique taste, a sweet and smooth aroma, and showcases the infinite tension of century old tribute tea.
In order to protect and revive the "Beiyuan Tribute Tea" trademark, the Strait Tea Industry Exchange Association of Jianou City released the "Beiyuan Tribute Tea Industry Standard System" at the event, strictly defining the production area and process requirements of Beiyuan Tribute Tea, while effectively inheriting and protecting traditional tea making techniques and tea culture.
Signing Ceremony and Cooperation
Yili signs a trademark usage agreement for "Beiyuan Gongcha" to promote the development of historical famous tea
